The Art of Brand Storytelling: How Stanley Hainsworth Creates Iconic Brands

The Art of Brand Storytelling: How Stanley Hainsworth Creates Iconic Brands

The master storyteller behind Nike, Lego, and Starbucks reveals his approach to building unforgettable brands Stanley Hainsworth has been the creative force behind some of the world's most recognizable brands. As creative director at Nike, Lego, and Starbucks—all brands that have become iconic through exceptional design—he's mastered the art of brand storytelling. Most recently, he completed the redesign of the Gatorade bottle, adding another major brand transformation to his impressive portfolio. Now at the helm...

Sutherlin, OR McDonald’s

On our way back from visiting Portland, we stopped at the Sutherlin, OR McDonald's for a potty break.  Tyler and I conquered every playground on our way back.  You haven't lived (or broken the playground rules) until you're 6' 2” and crawl through the play place.  By the way, I would recommend more parents crawl through them because they are absolutely disgusting, but it didn't slow us down too much.  After I went down the...

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