My notes from the video: Don't write books to make money 170,000 books published every year and less than 1,000 make money Books spread ideas with authority, and they are souvenirs of ideas. If you can open the door for somebody and help them think a different way, and cause a positive change in the world, that is a good day's work. Zappos.com is a service company that happens to sell shoes. Zig Ziglar story...
Times Square With Seth Godin
