Month: September 2012
“When you charge by the hour, you and your client begin your relationship with diametrically opposed desires. You want to bill more hours, they want you to bill fewer hours. That is a sucky place to start a relationship” – Jason Blumer, Pricing Strategices for Creatives (read more)
When I was in college I worked at the Safeway in Bowie, MD. I did lots of jobs in the store and learned a lot from all of them, but I think I learned the most while working seafood. I liked working in seafood most because it was like running my own business. Most days and nights it was just me behind the counter and I had a small corner to sell seafood.
Sometimes it Stinks
One of the things I learned while working in seafood is it stinks. I would work and then put my shoes in a plastic bag I kept in my car’s trunk so I wouldn’t smell up my car. When you work more than 30 minutes in seafood you smell like seafood, there is no getting around it I’ve found. Whether the seafood is fresh off the truck or not, seafood has a unique odor to it and after working with it for a few hours, you will too. Similarly in life if you are around someone for long enough you will start to take on characteristics you may or may not like. Be careful who you surround yourself with.
Another thing that working in a sometimes smelly department taught me about life is no matter what you do, life is going to stink for you or others around you at one point or another. I am convinced there is an communal mood across the masses. You know how there is the saying “it must be a full moon”? When working retail I interacted with hundreds of people a day. Depending on what you believe, whether the law of attraction or the law of “full moon”, moods across the masses for the most part seemed fairly consistent. I don’t know that the law of attraction always works because I think we’ve all had days where you are in the best mood and ready to really tackle life and as soon as you interact with a few people you see a pattern of moods across the office, coffee shop, or home life. You can’t control the mood of others so don’t let them affect yours.
If it Smells Fishy, Don’t Buy It
There is a saying in life that “if it sounds too good to be true, it probably is” and similarly in life if something smells fishy don’t do or buy it. Trust your gut. I don’t think I need to say much about this, just rely on your instincts, they are usually right.
Sometimes You Need to Take a Step Back
One of my favorite business interactions was also while working in the seafood department. As a young college kid on weekends I was usually scheduled to come in at 7am and setup the seafood case which meant putting fresh crushed ice in the case, laying out trays in rows, and finally putting product on the trays with proper signage. One of the weekends the District Manager was in the store and had a brief interaction with me as he was inspecting the case I had setup. I felt pretty proud of myself and the job I had done setting up the case that particular day so I asked how he thought it looked. How he responded might seem like common sense, and I think it is, but as I’ve found over the years what is common sense doesn’t always mean we do it. He responded by motioning for me to come over and stand next to him about 20 feet away from the seafood case. As I stood next to him he said “Jeremy what I do isn’t all that hard and I’ll teach you a secret, business is all about taking a step back every now and then.” He next said “you see that hole where you don’t have any product in that tray over to the bottom right of the case?” I immediately replied with “yeah, I am running low on that” to which he said “yeah so break that tray up into two types of product so there is product everywhere the customer looks”. He said “customers won’t buy a product they can’t see and they don’t and can’t buy those metal trays…they aren’t for sale…our seafood is”. As basic as a concept as it is, taking a step back resonated with me and I’ve used that simple “secret” the DM taught me throughout life from that point on.
Jeremy’s Theory of Supply & Demand
This one has always intrigued me. Seafood isn’t the most popular thing people think to buy when they are in a grocery store. There can be a negative connotation to it for some. Trust me, if you are a young college kid trying to interact with college aged customers (of the female type), being behind a seafood counter doesn’t work to your advantage. I am convinced if you can sell seafood you can sell just about anything else. One of the things I saw first hand was what I’ve called Jeremy’s law of supply and demand. I took economics in college and you probably did too. You probably didn’t learn about Jeremy’s law of supply and demand though did you? My law of supply and demand says that c + c = $. That is one customer + one customer = cash money and lots of it. I could literally go an entire hour without any customers and all the sudden one customer would order something and almost instantly others would appear. It was odd and it was very consistent. I would get that flood of customers and then business would die off again. I don’t know if you’ve seen this concept in life but it always fascinated me.
I contemplated majoring in psychology in college, I always loved my psychology courses. I always wanted to try an experiment where I paid someone to have a cart full of products who played the role of an actor who came by my counter every five minutes. My hypothesis is that my seafood sales would at least double but I never got to put my theory into practice. I think the reason why customers attract other customers is for many reasons like the common peer pressure tactic many marketers use but I also have another theory. I think in part people don’t approach a certain area of the store because I am standing behind the counter and it is awkward for some to approach. I have always wondered if part of the reason people are more likely to approach a department when someone else is already there is it helps ‘break the ice’ in some unconscious way. If you have a business and can try putting this theory into practice, I’d love to hear what has worked for you.
OK so you are probably thinking “OK Jeremy great…and crazy Seafood business theories…but what about every day life…how does this theory work in real life?” I’m glad you asked skeptical person, I have an interesting video that demonstrates this theory in about 3 minutes. In the video you will first see a guy dancing all by himself in a audience. In the first 30-45 seconds another person joins him and every 20 seconds or so after that more and more people start to join him until it becomes a viral event. In life there are a few people who will do something despite what others think and it takes just a few people to join that person to create a movement very quickly. If I took more than a few semesters of psychology I probably would have learned what theory can be applied to these types of events but for now I’ll pretend I’m the only one who has ever thought of this.
For some reason this cracked me up this morning.