New Coke Dispensers

coke-cola-dispensers-thumb-510x305-thumb-510x305

“Coca-Cola is debuting a new soda fountain that can hold more than 100 sodas. That’s ten times more than current soda fountains.  Currently, fountains work through syrup bags. The restaurant buys a bag (actually, a bag in a rectangular box) from Coke or Pepsi, hooks it up to a soda line and then the fountain combines the carbonated water with the syrup to create your soda. The machines are limited by soda lines, which tend to gunk up with sugar mold, and by bulky soda bags that weigh 30 pounds or more.  The new Coke machine is completely different. The new fountain is like an ink printer with space for hundreds of cartridges. Each cartridge contains a concentrated formula of ingredients. When you press your choice, say Diet Coke, the machine will tell cartridge 12 to release three squirts, cartridge 81 two squirts and so on, then it combines it with carbonated water and viola! The same drink as old machines.

The new fountains can hold a lot more of these little cartridges, so they can handle a lot more flavors. Coca-Cola promises 120 different drinks, but there could be even more as the technology gets better and the company gets more confident. Hypothetically, the machine should be able to act as a bartender too, allowing customers to get a Shirley Temple or Roy Rogers in addition to regular drinks. All it would take is a cherry syrup cartridge.

The first new fountains are rolling out in Atlanta and California in a month. Assuming tests there go well and the public loves its overwhelming choices, the new fountains would come to Kansas City next year.  Coca-Cola’s product list is more than 2,800 beverages long so the company will have no shortage of drinks to pick for the new machine. The main problem is how Coke protects its customers from the paradox of choice, when too many options overwhelm our brains and shuts them down from making a decision.”

0 thoughts on “New Coke Dispensers

  • we are doing a project for school and soda has a big part in it. we were looking for a different kind of soda machine that holds more than 6 flavors. we found your idea, and this is just for a project so its not like we are planning to actually buy, but we would like to know how much you estimate on selling your soda machine for. Please email me back.
    Sencerely
    Rissa

  • Roberto Bucker says:

    Jeremy, are these Coke dispensing pictures real machines or just mock-ups to represent the cartridge concept ?
    Sincerely,
    Roberto

  • San Diego Coke Fan says:

    Jeremy, they have these in north San Diego Jack in the Box stores (the red ones) and they look identical… they ROCK!!! I hope this is the new trend I love them!!!

    San Diego Coke Fan

  • I’m opening a new restaurant to the Salt Lake City area and would like to be the first in Utah to have one of these in my store. I saw these on TV news the other night and I loved it. Jay

  • Emmett Goodwater says:

    You ought to seriously think about building up this blog into a major voice in this market. You obviously have a good grasp of the areas all of us are browsing for on this blog anyways and you could maybe even earn a buck or three from some ads. I would look into following recent headlines and increasing the number of write ups you make and I guarantee you’d start receiving some nice traffic soon. Just a brainstorm, good luck in whatever you do!

  • Good concept and the product was good, however it took way too long to get through the line, as there were too many choices, and people took forever to decide which one they wanted…but it did make for a fun afternoon watching everyone try to figure out the machine. Also ice dispenser was way too slow. Really did miss my lemon button though, that actually was my favorite, get it at 7-11 twice a day! Can we get these for home use, that is the real question!!

  • Have you ever considered about adding a little bit more than just
    your articles? I mean, what you say is important and
    everything. However imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and video clips, this website could undeniably be one of the most beneficial in its niche. Terrific blog!

  • Pingback: A Conversation with Raymond Loewy, the Father of Industrial Design – UNSORTED

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.