I watched Objectified the other night and got a few good things to take away from it.

  • Almost everything that fills our world has been designed in one form or another.
  • “Every object tells a story if you know how to read it” – Henry Ford
  • Don’t worry about the average customer. Look at the extremes. If you understand what the extremes are the middle will take care of itself.
  • Dieter Rams former design director Braun Kronberg, Germany
  • Good design
    • Should be innovative
    • Make a product useful
    • Is Aesthetic design
    • Make a product understandable
    • Is honest
    • Is unobstructed
    • Is long-lived
    • Is consistent in every detail
    • Environmentally friendly
    • Is as little design as possible.