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Art & Copy
Tag: Advertising
The Art of Brand Storytelling: How Stanley Hainsworth Creates Iconic Brands
The master storyteller behind Nike, Lego, and Starbucks reveals his approach to building unforgettable brands Stanley Hainsworth has been the creative force behind some of the world's most recognizable brands. As creative director at Nike, Lego, and Starbucks—all brands that have become iconic through exceptional design—he's mastered the art of brand storytelling. Most recently, he completed the redesign of the Gatorade bottle, adding another major brand transformation to his impressive portfolio. Now at the helm...
Notes From BJ Fogg’s Presentation
How Stanford professor BJ Fogg's revolutionary behavior model can transform your habits through the strategic use of triggers, motivation, and ability Dr. BJ Fogg, founder of the Behavior Design Lab at Stanford University, has revolutionized our understanding of behavior change Last week I attended a Communications Media Managers Association (CMMA) event in Plano, Texas, where I had the opportunity to hear Stanford University professor BJ Fogg speak about "Hot Triggers & Rituals: The New World...
Greatest Sign Guy Of All Time
Why do we have sign holders anyway? Don't get me wrong this guy actually gets your attention and I don't even want to know how long he had to practice to do this but aren't we becoming numb to this form of marketing? Sure they used to get our attention when it was the "new" thing but does anyone actually say to themselves "hey that sign person is telling me to turn or do something,...
Get More Energy
Innovative ambient marketing by Agnesian Healthcare Source: Ads of the World
The Google Story in 2 Minutes
How two Stanford students revolutionized the internet and built one of the most influential companies in the world The Googleplex in Mountain View, California, headquarters of one of the world's most valuable companies It's hard to imagine the internet without Google. From searching for recipes to navigating unfamiliar streets, from managing our emails to watching videos, Google's products have become so deeply integrated into our daily lives that they've fundamentally changed how we interact with...