Notes From BJ Fogg’s Presentation

How Stanford professor BJ Fogg's revolutionary behavior model can transform your habits through the strategic use of triggers, motivation, and ability Dr. BJ Fogg, founder of the Behavior Design Lab at Stanford University, has revolutionized our understanding of behavior change Last week I attended a Communications Media Managers Association (CMMA) event in Plano, Texas, where I had the opportunity to hear Stanford University professor BJ Fogg speak about "Hot Triggers & Rituals: The New World...

Greatest Sign Guy Of All Time

Greatest Sign Guy Of All Time

Why do we have sign holders anyway?  Don't get me wrong this guy actually gets your attention and I don't even want to know how long he had to practice to do this but aren't we becoming numb to this form of marketing?  Sure they used to get our attention when it was the "new" thing but does anyone actually say to themselves "hey that sign person is telling me to turn or do something,...

The Google Story in 2 Minutes

How two Stanford students revolutionized the internet and built one of the most influential companies in the world The Googleplex in Mountain View, California, headquarters of one of the world's most valuable companies It's hard to imagine the internet without Google. From searching for recipes to navigating unfamiliar streets, from managing our emails to watching videos, Google's products have become so deeply integrated into our daily lives that they've fundamentally changed how we interact with...

Marshmallow Test Reproduced by Dr David Walsh

Marshmallow Test Reproduced by Dr David Walsh

How a simple experiment with children and treats uncovered profound insights about willpower, life outcomes, and the modern challenges of delayed gratification The classic marshmallow test puts children's willpower to the ultimate challenge Few psychological experiments have captured the public imagination quite like the Stanford Marshmallow Test. In this deceptively simple study, children were presented with a marshmallow and given a choice: eat the treat right away, or wait a short period and receive two...

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