Tag: Amazon

The Art of Brand Storytelling: How Stanley Hainsworth Creates Iconic Brands

The Art of Brand Storytelling: How Stanley Hainsworth Creates Iconic Brands

The master storyteller behind Nike, Lego, and Starbucks reveals his approach to building unforgettable brands Stanley Hainsworth has been the creative force behind some of the world's most recognizable brands. As creative director at Nike, Lego, and Starbucks—all brands that have become iconic through exceptional design—he's mastered the art of brand storytelling. Most recently, he completed the redesign of the Gatorade bottle, adding another major brand transformation to his impressive portfolio. Now at the helm...

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The Clarion Alley Mural Project

While walking through the city today we stumbled on an alley filled with murals.  Ironically one of the murals was featured on the cover of a book I've been wanting to get called Street Art San Francisco: Mission Muralismo.  It was probably my second favorite part of the day because I love seeing art out in the open for all to enjoy.  The Clarion Alley Mural Project (CAMP) was established in 1992 by a volunteer...

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The Boy And The Sundae

Many years ago, a 10-year-old boy walked up to the counter of a soda shop and climbed onto a stool. He caught the eye of the waitress and asked, “how much is an ice cream sundae?” “Fifty cents,” the waitress replied. The boy reached into his pockets, pulled out a handful of change, and began counting. The waitress frowned impatiently. After all, she had other customers to wait on. The boy squinted up at the...

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Outta My Way I’m Going To Starbucks!

When Customers Become Walking Advertisements I don't think it is too difficult to create a company people will love and respect so much they will tell the world about it. Companies of course try to attract customers to get them in their door, but are some companies simply looking to get customers in the building, or are they looking to build relationships with their customers? I think you can build a relationship with your customers...

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The Unemployed Millionaire (Book Review & Summary)

Book Review: The Unemployed Millionaire Escape the Rat Race, Fire Your Boss, and Live Life on YOUR Terms I purchased this book from Amazon.com last week, and it sat on my coffee table until today. I can't remember the last time I've picked up a book and read it all within a day, but that is what I did with The Unemployed Millionaire by Matt Morris (I started it at a coffee shop this morning...

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John Mackey: The Whole Foods Story

Insights from The New Yorker Profile John Mackey, the co-founder and chief executive of Whole Foods Market The New Yorker has a long article on Mackey which was a very good read. Since it is so long, I've summarized what I found interesting from it below. I'm terrible at summarizing and in college never got into highlighting my textbooks. When reading I either found it all really interesting or all really dull, so it was...

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