Kevin Rose recommended this book on this week's Diggnation which sounds interesting. You can buy it on Amazon here. Amazon's description is: "Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused. Why patients...
Book: Predictably Irrational
