The master storyteller behind Nike, Lego, and Starbucks reveals his approach to building unforgettable brands Stanley Hainsworth has been the creative force behind some of the world's most recognizable brands. As creative director at Nike, Lego, and Starbucks—all brands that have become iconic through exceptional design—he's mastered the art of brand storytelling. Most recently, he completed the redesign of the Gatorade bottle, adding another major brand transformation to his impressive portfolio. Now at the helm of Tether, his own design studio and retail space in Seattle, Hainsworth continues…
My notes and takeaways from the refreshingly contrarian business wisdom of Jason Fried and David Heinemeier Hansson Rework by Jason Fried and David Heinemeier Hansson of Basecamp I had a very productive day today and am happy to say I got through reading Rework which I really enjoyed. Below are my notes from the book. If you're tired of the same old business advice that feels disconnected from reality, Rework offers a refreshing alternative. Written by Jason Fried and David Heinemeier Hansson, the founders of Basecamp (formerly 37signals),…
A statistical snapshot of our digital world at the dawn of the social media era The video goes quick so I jotted down the numbers below for us to analyze. Here are some interesting facts about the state of the Internet in 2009, which provide a fascinating snapshot of the digital landscape just as social media was beginning to dominate online activity. Looking at these statistics from today's perspective offers a remarkable glimpse into how rapidly the internet has evolved. From Facebook's rise to dominance to the explosion…
Timeless lessons from an old parable teach us why early intervention is essential for breaking unwanted habits Like stubborn habits, the roots of trees grow deeper and stronger with time, making them increasingly difficult to remove Throughout human history, wisdom has often been passed down through parables—simple stories that convey profound truths. One such story about a wise scholar, a wealthy man's son, and plants of varying sizes contains a lesson so fundamental to human psychology that modern science continues to validate its essential message. The parable reminds…
How an ancient Siamese royal tradition evolved into a modern metaphor for unwanted gifts A white elephant: once a royal gift that came with an impossible burden A "White Elephant" dates back to the ancient kings of Siam, who wanted to punish courtiers without actually appearing to do so. Their ploy was to give the offender a rare albino elephant, knowing that it was an offer which dare not be refused. The poor man was therefore left with something he didn't want and couldn't afford to keep. This…
Anyone who knows me knows that I am for whatever reason, fascinated with barcodes. I've had some ideas in the past; some for what I do for a living and some for personal business ventures. Barcodes are amazingly powerful yet very simplistic. Evidently a design agency in Japan is doing some interesting things with tweaking the design of their barcodes, which I loved. Traditional barcodes focus on function over form What makes these designs particularly impressive is that they maintain full functionality while adding visual interest. The bar…
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