Objectified

Exploring Gary Hustwit's documentary on industrial design and how the principles of Dieter Rams continue to influence the objects that surround us The daily objects we use are shaped by invisible design decisions that impact our lives in profound ways I recently watched Gary Hustwit's documentary "Objectified," and it fundamentally changed how I view the manufactured world around me. The film explores our complex relationship with manufactured objects and, by extension, the people who design...

The Object Of Education Is Learning, Not Teaching

Russell Ackoff's revolutionary perspective on how we should reimagine educational systems The best teachers recognize that their role goes beyond mere instruction This article from Russell Ackoff on education is great: The Objective of Education Is Learning, Not Teaching. In this thought-provoking piece, systems thinking pioneer Russell Ackoff challenges our fundamental assumptions about education. He invites us to reconsider how learning actually happens and questions the effectiveness of traditional teaching methods that have dominated educational...

Happy Meal Marketing Magic

Lessons from McDonald's Golden Arches I'm not a huge fan of the quality of McDonald's food. However, the golden arches have a tractor beam that pulls me in with a seemingly irresistible force. Part of why I still like McDonald's is the nostalgia. I now prefer burgers from Fudruckers or Five Guys, but I noticed my son Tyler started recognizing company brands wherever we went. I'm loyal to Safeway because I work for the company....

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