How one battle cry changed internet culture and became gaming's most enduring meme The original Leeroy Jenkins video that launched a thousand memes In the vast landscape of internet culture, few moments have achieved the legendary status of Leeroy Jenkins. What began as a simple World of Warcraft video in 2005 quickly transcended gaming circles to become a cultural phenomenon recognized around the world. The 96-second clip features a guild planning a carefully coordinated attack strategy, only to have it spectacularly derailed when player Ben Schulz's character, Leeroy…
The legacy of Leeroy Jenkins
