Tapout's founders revolutionized MMA merchandising and helped legitimize the sport In the world of mixed martial arts, few brands have had as significant an impact as Tapout. What began as a humble operation selling t-shirts from the trunk of a car evolved into a multi-million dollar empire that helped legitimize and popularize MMA across the globe. Founded in 1997 by Charles "Mask" Lewis Jr. and Dan "Punkass" Caldwell in San Bernardino, California, Tapout emerged during...
Tapout: From Blood Sport To Big Time
