Measuring True Content Engagement I received this question this afternoon from an association site I belong to. Below is the answer I responded with on the association site, but I want to make sure anyone can add additional thoughts to this topic, which is why I am also posting it here (similar to the lemonade stand analogy below). How would you have answered the question? Unique visitors benchmark data We are playing with a design...
Rethinking Productivity in Corporate Gatherings Scott sent this to me a few days ago, and I finally got a chance to watch it tonight. I did enjoy it and am guilty of taking my laptop and phone everywhere I go because most meetings aren't productive, so I disagree with those two rules. Nicole Steinbeck says: "Meetings can be a huge productivity & time suck. So what if you took out all the stupid, wasteful stuff...
I went to Yosemite yesterday with Christina and her family, or maybe they went with me? Any how, we all went to Yosemite yesterday and the weather was beautiful. I've been fighting a cold I got from Tyler but got through the day pretty well despite a nagging cough and fire hydrant nose. On the shuttle ride back from Yosemite Falls everyone on the bus saw a black beer but for some reason I couldn't...
How Stanford professor BJ Fogg's revolutionary behavior model can transform your habits through the strategic use of triggers, motivation, and ability Dr. BJ Fogg, founder of the Behavior Design Lab at Stanford University, has revolutionized our understanding of behavior change Last week I attended a Communications Media Managers Association (CMMA) event in Plano, Texas, where I had the opportunity to hear Stanford University professor BJ Fogg speak about "Hot Triggers & Rituals: The New World...
CMMA had their Spring 2010 President's Dinner at Eddie Dean's in downtown Dallas, which was very fun. They had calf roping (it was a mechanical one), armadillo racing, and bull riding. I didn't think I'd get on the bull until Dan persisted, but I have to admit it was pretty fun. I was thinking "you know, you only live once" which helped me sign the waver and my life away. As you can see from...
This morning we had our CMMA Board Meeting which was the work part, but the fun part was taking a private tour of the Dallas Cowboys stadium this afternoon! The stadium is amazing, and the stadium screen is even more amazing. I certainly didn't expect to get to do this on the tour, but we pretty much got to see every part of the stadium including the locker room and even go on the field...