Notes From BJ Fogg’s Presentation

How Stanford professor BJ Fogg's revolutionary behavior model can transform your habits through the strategic use of triggers, motivation, and ability Dr. BJ Fogg, founder of the Behavior Design Lab at Stanford University, has revolutionized our understanding of behavior change Last week I attended a Communications Media Managers Association (CMMA) event in Plano, Texas, where I had the opportunity to hear Stanford University professor BJ Fogg speak about "Hot Triggers & Rituals: The New World...

Inside Best Buy’s Communication Revolution

How one of America's largest electronics retailers is using video and dialogue to transform its corporate culture The impressive Best Buy Corporate Headquarters in Minneapolis, MN - home to innovative corporate communication strategies I recently had the opportunity to attend the CMMA Professional Development Conference at Best Buy's corporate headquarters in Minneapolis, Minnesota. The agenda for the events today were as follows: Keynote Dialogue: Video Fueling Culture. Brad Anderson, Vice-Chairman and CEO, Best Buy Fueling...