Lessons from McDonald's Golden Arches I'm not a huge fan of the quality of McDonald's food. However, the golden arches have a tractor beam that pulls me in with a seemingly irresistible force. Part of why I still like McDonald's is the nostalgia. I now prefer burgers from Fudruckers or Five Guys, but I noticed my son Tyler started recognizing company brands wherever we went. I'm loyal to Safeway because I work for the company....
The master storyteller behind Nike, Lego, and Starbucks reveals his approach to building unforgettable brands Stanley Hainsworth has been the creative force behind some of the world's most recognizable brands. As creative director at Nike, Lego, and Starbucks—all brands that have become iconic through exceptional design—he's mastered the art of brand storytelling. Most recently, he completed the redesign of the Gatorade bottle, adding another major brand transformation to his impressive portfolio. Now at the helm...
How Management Style Creates Workplace Zombies I attended a coaching workshop on Friday, and I especially liked a portion of the workshop that talked about outcomes of various management styles. When we started white boarding, we brainstormed the outcome of what happens when a manager tells, advises, and directs. Now, after reviewing the outcomes above, can you guess which response Jeremy came up with? If you guessed zombies, you're a winner. I really said it...
Wall Colors and Other Completely Random Thoughts So here is a completely random and odd blog post for you. I was watching Celebrity Apprentice tonight, and I liked the wall color of the apartment in the picture above. Yes, I'm actually blogging about this, I was watching TV, paused it, took a picture of the TV, and am now blogging about it...yes I'm strange. I have traditionally gravitated toward earth tones for my wall colors...
Have you ever had one of those days when things just weren't working for you? For some reason, today is that day for me, and I'm typing this to you from DFW Airport. My morning started trying to find a Starbucks via Hertz's Neverlost system, but every time I tried to go to a Starbucks (there were several within miles), it would say "you have arrived" and there wasn't a Starbucks I could see anywhere...
When Customers Become Walking Advertisements I don't think it is too difficult to create a company people will love and respect so much they will tell the world about it. Companies of course try to attract customers to get them in their door, but are some companies simply looking to get customers in the building, or are they looking to build relationships with their customers? I think you can build a relationship with your customers...