From Mailman to Post Office Builder I recently participated in a LinkedIn discussion, and I wanted to open it up to the world (or anyone who wanted to read or contribute to it). It is partially edited so it reads better in a blog format. I thought what John Clarkson commented back was brilliant. What do you think? Any brave souls out there? Social media's value is that it is created and communicated by the...
The master storyteller behind Nike, Lego, and Starbucks reveals his approach to building unforgettable brands Stanley Hainsworth has been the creative force behind some of the world's most recognizable brands. As creative director at Nike, Lego, and Starbucks—all brands that have become iconic through exceptional design—he's mastered the art of brand storytelling. Most recently, he completed the redesign of the Gatorade bottle, adding another major brand transformation to his impressive portfolio. Now at the helm...
Peter Drucker's timeless wisdom on the difference between efficiency and effectiveness in an age of hustle culture Peter Drucker (1909-2005), often called the father of modern management "Do not believe that it is very much of an advance to do the unnecessary three times as fast." — Peter Drucker In a world that celebrates speed and productivity, it's easy to think that faster always means better. We're taught to optimize, streamline, and hustle — but...
How our perception of time shapes our decisions, relationships, and success in life Philip Zimbardo explores how our relationship with time influences every aspect of our lives Time isn't just what the clock measures—it's a psychological framework that profoundly shapes how we make decisions, form relationships, and define success. According to psychologist Philip Zimbardo, we don't all experience time the same way. Instead, we live in six distinct psychological "time zones" that determine our values,...
Measuring True Content Engagement I received this question this afternoon from an association site I belong to. Below is the answer I responded with on the association site, but I want to make sure anyone can add additional thoughts to this topic, which is why I am also posting it here (similar to the lemonade stand analogy below). How would you have answered the question? Unique visitors benchmark data We are playing with a design...
How Stanford professor BJ Fogg's revolutionary behavior model can transform your habits through the strategic use of triggers, motivation, and ability Dr. BJ Fogg, founder of the Behavior Design Lab at Stanford University, has revolutionized our understanding of behavior change Last week I attended a Communications Media Managers Association (CMMA) event in Plano, Texas, where I had the opportunity to hear Stanford University professor BJ Fogg speak about "Hot Triggers & Rituals: The New World...