The Illusion of Productivity

Peter Drucker's timeless wisdom on the difference between efficiency and effectiveness in an age of hustle culture Peter Drucker (1909-2005), often called the father of modern management "Do not believe that it is very much of an advance to do the unnecessary three times as fast." — Peter Drucker In a world that celebrates speed and productivity, it's easy to think that faster always means better. We're taught to optimize, streamline, and hustle — but...

Philip Zimbardo – The Secret Powers of Time

Philip Zimbardo – The Secret Powers of Time

How our perception of time shapes our decisions, relationships, and success in life Philip Zimbardo explores how our relationship with time influences every aspect of our lives Time isn't just what the clock measures—it's a psychological framework that profoundly shapes how we make decisions, form relationships, and define success. According to psychologist Philip Zimbardo, we don't all experience time the same way. Instead, we live in six distinct psychological "time zones" that determine our values,...

Beyond Analytics: How Do You Measure Effective Readership?

Measuring True Content Engagement I received this question this afternoon from an association site I belong to. Below is the answer I responded with on the association site, but I want to make sure anyone can add additional thoughts to this topic, which is why I am also posting it here (similar to the lemonade stand analogy below). How would you have answered the question? Unique visitors benchmark data We are playing with a design...

Notes From BJ Fogg’s Presentation

How Stanford professor BJ Fogg's revolutionary behavior model can transform your habits through the strategic use of triggers, motivation, and ability Dr. BJ Fogg, founder of the Behavior Design Lab at Stanford University, has revolutionized our understanding of behavior change Last week I attended a Communications Media Managers Association (CMMA) event in Plano, Texas, where I had the opportunity to hear Stanford University professor BJ Fogg speak about "Hot Triggers & Rituals: The New World...

Why Collaboration Tools Alone Won’t Transform Your Organization

Culture Comes Before Technology Evan Rosen wrote a nice article in Business Week titled "Creating Collaboration Takes More Than Technology." Worse yet, the tools may have created no real value, and the decision-makers who had pinned such high hopes on these tools are surprised. Are the tools the problem? More likely, the problem is the organization. When tools fail to create value, it's usually because decision-makers adopt tools before the company's culture and processes are...

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