Happy Meal Marketing Magic

Lessons from McDonald's Golden Arches I'm not a huge fan of the quality of McDonald's food. However, the golden arches have a tractor beam that pulls me in with a seemingly irresistible force. Part of why I still like McDonald's is the nostalgia. I now prefer burgers from Fudruckers or Five Guys, but I noticed my son Tyler started recognizing company brands wherever we went. I'm loyal to Safeway because I work for the company....

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