Everything is a Remix the Ideas Episode

Learning Through Emulation

Everything is a Remix (Original Series)

I invented nothing new. I simply assembled the discoveries of other men, behind whom were centuries of work. Had I worked fifty or ten or even five years before, I would have failed. So it is with every new thing. Progress happens when all the factors that make for it are ready, and then it is inevitable. To teach that a comparatively few men are responsible for the greatest forward steps of mankind is the worst sort of nonsense.

– Henry Ford

The act of creation is surrounded by a fog of myths. Myths that creativity comes via inspiration. That original creations break the mold. That they’re the products of geniuses. And appear as quickly as electricity can heat a filament.

But creativity isn’t magic. It happens by applying ordinary tools of thought to existing materials. And the soil from which we grow our creations is something we scorn and misunderstand even though it gives us so much. And that’s copying.

Put simply, copying is how we learn. We can’t introduce anything new until we’re fluent in the language of our domain, and we do that through emulation. For instance, all artists spend their formative producing derivative work.

Myths About Creativity

The Myth of Inspiration

Creativity comes suddenly through divine moments of inspiration

The Myth of Originality

True creations must break the mold and be completely new

The Myth of Genius

Significant creations are only produced by exceptional people

The Reality of Creation

Ordinary Tools

Creativity happens by applying ordinary tools of thought to existing materials

Learning Through Copying

We can’t introduce anything new until we’re fluent in the language of our domain

Your Thoughts?

How has learning from others influenced your own creative process? What existing ideas have you built upon to create something new?

Happy Meal Marketing Magic

Marketing to Children

Lessons from McDonald’s Golden Arches

McDonald's Happy Meal

I’m not a huge fan of the quality of McDonald’s food. However, the golden arches have a tractor beam that pulls me in with a seemingly irresistible force. Part of why I still like McDonald’s is the nostalgia. I now prefer burgers from Fudruckers or Five Guys, but I noticed my son Tyler started recognizing company brands wherever we went.

I’m loyal to Safeway because I work for the company. Therefore, Tyler quickly learned to recognize Safeway and its trucks as we passed them on the highway. I have always loved Starbucks since I was introduced to coffee in college, and Tyler knows that brand because I go there a lot. As I am raising Tyler, what is interesting is what companies are, and are not, doing regarding marketing to children.

The McDonald’s Strategy

I have taken particular interest in McDonald’s marketing strategy because they are masters of marketing to youth. I’m a big fan of ice cream, so on a nice hot day a McDonald’s shake hits the spot. Not to mention the Shamrock Shakes around St. Patrick’s Day, but I digress.

How is your company’s marketing to younger demographics? McDonald’s is a master of marketing to children, their happy meals and “Play Places” are brilliant. Whether you are a retailer, technology company, church, or politician, you can’t forget about youth if you want to compete and stay relevant long term.

A Few Ways You Can Market to Children

  • A children’s menu
  • A seating area for children
  • A play area for children
  • Carts for children to push around your store, or ride in
  • Gumball machines at the “choke points” in every store, such as the entrance and exits
  • Free cookies or candy. Mom and dad have to go into the department to get it. This usually leads to the parents looking for other goodies for themselves, which aren’t free. It is the drug dealer tactic, where, “I’ll give you this one for free, but I know you’ll be back for more.”
  • Internships
  • Commercials
  • DVDs that come with toys
  • Candy and toys in the check stands
  • Don’t forget about your employees, either. Daycare at your facility while mom or dad are working is one of the best ways to retain talent. Lunch with the kid(s) increases work/life balance, even if it is just for an hour.

What Works For Your Business?

What are some other strategies you’ve seen, and what other ideas do you have?

Another McDonald's Happy Meal

Build Brand Recognition

Children learn to recognize logos and associate them with experiences

Create Family Experiences

Engage both children and parents in your business environment

Think Long-Term

Today’s children are tomorrow’s adult customers and employees

Join the Conversation

What child-focused marketing strategies have you found most effective? Are there ethical considerations businesses should keep in mind?

Qwiki In The Enterprise

LinkedIn Discussion

The Future of Interactive Content in Corporate Communication

LinkedIn Logo

I commented on a LinkedIn discussion board comment/question today and wanted to share it.

Q:

The alpha version of qwiki (search engine that builds interactive videos on the fly) is pretty exciting. What do you think a corporate version could do to juice up employee or investor communications?

A:

Engaging content is definitely the future. You want to know the interesting thing in my mind though? Everyone says content is king and I agree. Corporations can have great tools, but only if they have great content. If you are interested try and remind me to talk with you in about a month. I’ll need to get clearance to show it to you but we are working on a knowledge sharing tool within the company and it has some really interesting social gaming aspects to it.

Rewarding Collaboration

My hope is in the coming years we can use these types of tools as a basis for merit increases and performance reviews. That type of thinking is counter culture to many organizations but social tools can help break down information silos and encourage collaboration like never before. They “can” also show you who your team players are in the organization meaning those who are helping others and not just themselves.

If we reward and recognize via virtual currency and in the future provide monetary incentives, it will be very interesting to see what happens as a result. Whether you have a LinkedIn discussion board, a blog, or a survey people are busy and often hesitant to share.

Incentivizing Participation

Want to see a dramatic increase in our discussion board usage? Send out a message to membership telling them if they post at least one comment or post on the discussion board they will get 25% (50%, 75%, 100%…whatever) off their next conference fee.

My point is some people will share but many will do so only when rewarded or recognized.

The Future of Interactive Technology

The other interesting thing I like about Qwiki is they are using it as a platform. I was fascinated by what they are looking at as a future alarm clock (see video link below). I’d imagine it won’t be too many more years before our bathroom mirrors are huge rear projection touch sensitive screens which let us see news, weather, or any other gadget/widget we want to subscribe to.

Same thing with the business world. I’d imagine it won’t be long before E-ink type screens will allow us to have constantly updated information presented to us to interact with throughout the day. But we can only have these tools if we have the content which means employees will need to write and contribute that content.

Qwiki at TechCrunch Disrupt

Watch the whole video or forward to 4 mins in to see the future alarm clock concept

Content Is King

Great tools require great content to be effective

Reward Sharing

Incentives drive participation and collaboration

Interactive Future

Tomorrow’s technology requires user-generated content

Join the Conversation

How does your organization encourage content sharing and collaboration? What incentives have you found most effective?

Retail Company Revenues By Employee

Comparing Revenue Per Employee Across Major Companies

Geek with computer

Yes, I’m a data geek and I crunch company operating results for fun. Check this out…

Wolframalpha is a public data search engine which allows for lots of complex data analysis. The data below is how much revenue each publicly traded company generates when it is divided by the total number of employees it has (per year).

I work in the retail sector, so I first looked at how much revenue each company makes if it were divided by their number of employees. As you can see below, I for instance was able to determine that Kroger is making $36,841.74 more revenue per employee than Safeway. The numbers are correct and publicly available via calculation, but they don’t make sense to me.

Annual Company Revenue/Employee

Retail Companies

Kroger

$244,659.51

Safeway

$207,817.77

Walmart

$198,398.10

Target

$189,692.31

Tech Companies

Google

$1.81 million

Apple

$1.32 million

Source: http://www.wolframalpha.com/

Questions for Discussion

I’ve posted similar things in the past and have had some really smart followers of this blog add to the conversation so I hope this post continues that trend.

  • Why would a Safeway employee create more revenue per year than a Walmart employee?
  • Why would a Kroger employee make $36,841.74 more revenue per year than a Safeway employee?
  • Is sales per square foot the real reason the numbers are so unexpected?
  • Is the number of retail stores a major factor?
  • Did these numbers surprise you?
  • Is looking at annual company revenue by employee even important?
  • Then when you think each retail revenue by employee is high, look at Google and Apple!

“You should look at profits by employee. A more telling story.”

Disclosure: I am in no way representing any company in this post or site. I’m surfacing public data and merely asking what we can derive (if anything) from it. Thanks for taking the time to read this, and thanks for adding to the conversation.

Join the Conversation

What factors do you think contribute to these differences in revenue per employee? Would profit per employee tell a different story?