The Art & Science of the Email Signature

Everyone these days has their own email signature.  Email signatures are what the email tool of your choice leave at the bottom of every email, most of the time being your name and contact information.  The folks over at Smashing Magazine have a great article about the science behind the signature which I think everyone should take a look at if you are a geek like me who likes to see and analyze those different styles.

The Snail

A farmer hears a knock at his door late one winter’s night. He opens his door, looks around and looks down and there, at his doorstep, is a snail. The snail says, “Can I come in, I’m really coooooold?” The Farmer says, “No, get outta here you stupid snail,” and kicks him across the garden. Spring comes, then summer then fall and before you know it, it’s winter again.  The farmer hears a knock on his door. He opens the door, looks around and sees that same snail from last year, who says, “What did you do that for?”

Do You Have Confidence?

A hypothetical situation where 20 CEOs board a private jet and are told that the flight that they are about to take is the first-ever to feature a new technology: It is a crewless aircraft (no pilots or flight attendants). Each one of the CEOs is then told, privately, that their company’s software is running the aircraft’s automatic pilot system. Nineteen of the CEOs promptly leave the aircraft, each offering a different type of excuse. One CEO alone remains on board the jet, seeming very calm. Asked why he is so confident in this first crewless flight, he replies: “If it is the same software that is developed by my company’s IT department, this plane won’t even take off!”