Art & Copy

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ART & COPY Trailer

I watched Art & Copy tonight on Netflix. If you get the chance, definitely check this one out.  It is an interesting look into the mind of advertisers.

According to their website the film:

“is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.”

The facts presented from the documentary:

  • The global advertising business will exceed $544 billion by 2010
  • 44% of all satellites launched are for commercial communications
  • 75% of global satellite services revenue comes from television
  • 70% of U.S. TV broadcasting revenue comes from ads
  • In the 1970s, the average city dweller received about 1,000 advertising messages every day. Today it is closer to 5,000
  • There are roughly, 450,000 billboards across the U.S
  • $7 billion is spent on billboard advertising a year
  • The average household watches 8 hours of TV a day
  • There are 1353 HDTV satellite channels around the world today. This number will grow 350% by 2013
  • 565 satellite delivered TV networks in the US
  • 75% of U.S. homes have 3 or more TVs
  • Food companies spent $32 billion on advertising last year
  • Car companies spent more than $15 billion
  • Political advertising spent more than 2.6 billion in 2008
  • Last year Time Warner sold $8.8 billion worth of advertising
  • A 30-second ad on American Idol costs $750,000
  • Michael Jordan’s value to Nike has been estimated at $5.2 billion
  • A 30 second ad during the Super Bowl costs $2.7 million
  • Each year the average child sees 200,000 advertisements
  • Americans see 61 minutes of ads each day on the Internet, TV, and mobile screens
  • 65% of Americans believe they are “constantly bombarded with too much” advertising

Totem by Cirque du Soleil

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Christina and I went to Totem in San Francisco on Friday afternoon.  According to its website:

“Totem traces the fascinating journey of the human species from its original amphibian state to its ultimate desire to fly. The characters evolve on a stage evoking a giant turtle, the symbol of origin for many ancient civilizations.  Inspired by many founding myths, Totem illustrates, through a visual and acrobatic language, the evolutionary progress of species.  Somewhere between science and legend, Totem explores the ties that bind Man to other species, his dreams, and his infinite potential.”

I loved the acts, but I don’t know how congruent they were. They all didn’t seem to tell much of a story, it was a little bit disjointed in parts.  Le Reve was so much better, but we certainly still enjoyed ourselves.  If you’ve seen Totem, what do you think?

Plouf

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Christina and I went to Plouf on Friday night because our friend is now an Executive Chef there.  According to its website: “The trendy French seafood bistro on lively Belden Alley in the Financial District. Specializing in mussels, unique appetizers, salads, seafood dishes, and meats, we invite you to join us for a truly Parisian dining experience.”  The mussels were absolutely fantastic (forgot to snag a picture) and the steak (hey I did get some mussels and oysters…so I got some seafood) was awesome.  If you are ever in San Francisco and love seafood I hope you check it out!

Persistence

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“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race” – Calvin Coolidge

Gary Vaynerchuk Keynote @ RE/MAX Annual Convention 2011

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Keynote @ RE/MAX Annual Convention 2011

My Notes:

  • Learned to speak English through Scooby Doo and Price is Right
  • Learned why Gary became a Jets Fan
  • When you are 12 and you have 10k under your bed and you are not selling weed, you are doing a good job.
  • Set up a lemonade stand, collected/sold baseball cards, and then it clicked that collecting wine and being an expert in it was his next ticket.
  • ’98-’05 Grew from a 4 to a 45 million dollar business
  • The Thank You Economy is about listening.  Start listening and don’t do so much talking.
  • People used to spend millions of dollars doing focus groups.  Now people are doing it for free and it isn’t biased (not in a focus group room etc).
  • You don’t go back to what hurt you (Charlie Sheen > more cocaine).
  • We just lived through the big box era, we are going to an era where people go to where there is a relationship.

What did I miss?  What do you think?

Steve Jobs and NeXT

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Steve Jobs brainstorms with the NeXT team 1985 | Jobs official

Notes from the video:

  • There is a revolution in software going on now.  Simulated learning environments: You can’t give students expensive lab environments for their tests, but you can simulate them on the PC.
  • More important than building a product, we are in the process of architecting a company that will hopefully be much more incredible than the sum of its parts.
  • One of the things that made Apple great was in its early days it was built from the heart. That is like a bomb run, you don’t change your target when you are on a bomb run.
  • There needs to be someone who is the “keeper or reiterator” of the vision because there is just a ton of work and a lot of times when you have to walk a thousand miles when you take the first step, it looks like a long way.  It helps when there is someone there saying “we are one step closer”.  The goal definitely exists, it isn’t just a mirage out there.  So in a thousand and one little ways, the vision needs to be reiterated.  I do that a lot.